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Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell
| Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (60 p.) |
| Altri autori (Persone) |
EstelamiHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management |
| Soggetto topico |
Pricing
Marketing - Decision making |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-73759-X
9786610737598 1-84663-183-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency; |
| Record Nr. | UNINA-9910450727503321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell
| Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (60 p.) |
| Altri autori (Persone) |
EstelamiHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management |
| Soggetto topico |
Pricing
Marketing - Decision making |
| ISBN |
1-280-73759-X
9786610737598 1-84663-183-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency; |
| Record Nr. | UNINA-9910784023503321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell
| Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (60 p.) |
| Altri autori (Persone) |
EstelamiHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management |
| Soggetto topico |
Pricing
Marketing - Decision making |
| ISBN |
1-280-73759-X
9786610737598 1-84663-183-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency; |
| Record Nr. | UNINA-9910813765203321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
