Consumer Reaction, Food Production and the Fukushima Disaster [[electronic resource] ] : Assessing Reputation Damage Due to Potential Radiation Contamination / / by Kentaka Aruga
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| Autore: |
Aruga Kentaka
|
| Titolo: |
Consumer Reaction, Food Production and the Fukushima Disaster [[electronic resource] ] : Assessing Reputation Damage Due to Potential Radiation Contamination / / by Kentaka Aruga
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Edizione: | 1st ed. 2017. |
| Descrizione fisica: | 1 online resource (XII, 159 p. 77 illus.) |
| Disciplina: | 333 |
| Soggetto topico: | Natural resources |
| Agricultural economics | |
| Motivation research (Marketing) | |
| Behavioral economics | |
| Culture - Economic aspects | |
| Natural Resource and Energy Economics | |
| Agricultural Economics | |
| Consumer Behavior | |
| Behavioral/Experimental Economics | |
| Cultural Economics | |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Introduction -- Radiation contamination of agricultural products -- What is reputation damage? -- Conditions of the agricultural commodity markets before and after the Fukushima disaster -- Consumer reaction and willingness to buy food produced near the FDNPP -- Is there reputation damage? |
| Sommario/riassunto: | This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices. It then goes on to analyze the differences between these customer choices. . |
| Titolo autorizzato: | Consumer Reaction, Food Production and the Fukushima Disaster |
| ISBN: | 3-319-59849-X |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910255031303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |