Information marketing [[electronic resource] /] / Jennifer Rowley |
Autore | Rowley J. E |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 |
Descrizione fisica | 1 online resource (245 p.) |
Disciplina | 025.04068/8 |
Soggetto topico |
Information services - Marketing
Information services industry |
Soggetto genere / forma | Electronic books. |
ISBN |
1-317-11677-1
1-317-11676-3 1-281-09737-3 9786611097370 0-7546-8154-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. |
Record Nr. | UNINA-9910451420103321 |
Rowley J. E
![]() |
||
Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Information marketing [[electronic resource] /] / Jennifer Rowley |
Autore | Rowley J. E |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 |
Descrizione fisica | 1 online resource (245 p.) |
Disciplina | 025.04068/8 |
Soggetto topico |
Information services - Marketing
Information services industry |
ISBN |
1-315-58852-8
1-317-11677-1 1-317-11676-3 1-281-09737-3 9786611097370 0-7546-8154-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. |
Record Nr. | UNINA-9910785073503321 |
Rowley J. E
![]() |
||
Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Information marketing [[electronic resource] /] / Jennifer Rowley |
Autore | Rowley J. E |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 |
Descrizione fisica | 1 online resource (245 p.) |
Disciplina | 025.04068/8 |
Soggetto topico |
Information services - Marketing
Information services industry |
ISBN |
1-315-58852-8
1-317-11677-1 1-317-11676-3 1-281-09737-3 9786611097370 0-7546-8154-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. |
Record Nr. | UNINA-9910828945803321 |
Rowley J. E
![]() |
||
Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|