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Packaging research in food production design and development [[electronic resource] /] / Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza
| Packaging research in food production design and development [[electronic resource] /] / Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza |
| Autore | Moskowitz Howard R |
| Pubbl/distr/stampa | Ames, IA, : Wiley-Blackwell, 2009 |
| Descrizione fisica | 1 online resource (281 p.) |
| Disciplina | 664/.09 |
| Altri autori (Persone) |
ReisnerMichele
LawlorJohn Ben DelizaRosires |
| Soggetto topico |
Food - Packaging
Packaging - Research |
| ISBN |
1-282-27403-1
9786612274039 1-4443-1933-7 0-8138-0604-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Packaging Research in Food Product Design and Development; Contents; Authors; Preface; Acknowledgments; Part I: Methods, Materials, and Mind-Sets; Chapter 1: A Practitioner's Guide to Research, or What You Should Know; Chapter 2: Consumer Packaging: Important Functionally, but Not Attitudinally; Chapter 3: Starting at the Beginning: Experimenting to Discover What Shape "Wins"; Chapter 4: Patterns in Packages: Learning from Many Packages and Many Attributes; Chapter 5: A Gentle Introduction to the World of Systematics; Chapter 6: Identify What Works by Letting the Competition Do the Work
Chapter 7: Psychophysics and the Issue of Price/ValuePart II: Ideas and Inspirations; Chapter 8: Idea Factories: Where Do Packaging (and Other) Ideas Come from?; Chapter 9: Defining the New Package: Specifying the Package at the Concept Level; Chapter 10: What Should My Package Say?; Chapter 11: What Concepts Tell Us versus What Packages Tell Us for the Same Product-Case History: Pretzels; Chapter 12: "Closing in on the Container"; Chapter 13: Action and Reality: Using Video for the Package Experience; Part III: Health and Hope; Chapter 14: Do Labels Make a Difference? Chapter 15: Understanding Nutritional Labeling: Case Study-Ice CreamChapter 16: Healthy Pasta: Nutritional Labeling and the Role of Messages; Part IV: Emotions and Experience; Chapter 17: Emotions and Package Design-Coffee; Chapter 18: Beyond the Stimulus to the "Experience"; Chapter 19: Homo economicus Rears Its Head; Chapter 20: Which Should I Choose?-Packages on the Shelf; Part V: Temptations of Technology; Chapter 21: Response Time; Chapter 22: Combining Eye Tracking with Experimental Design; Chapter 23: Taking Stock and Summing Up; Index |
| Record Nr. | UNINA-9910139914703321 |
Moskowitz Howard R
|
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| Ames, IA, : Wiley-Blackwell, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Packaging research in food production design and development [[electronic resource] /] / Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza
| Packaging research in food production design and development [[electronic resource] /] / Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza |
| Autore | Moskowitz Howard R |
| Pubbl/distr/stampa | Ames, IA, : Wiley-Blackwell, 2009 |
| Descrizione fisica | 1 online resource (281 p.) |
| Disciplina | 664/.09 |
| Altri autori (Persone) |
ReisnerMichele
LawlorJohn Ben DelizaRosires |
| Soggetto topico |
Food - Packaging
Packaging - Research |
| ISBN |
1-282-27403-1
9786612274039 1-4443-1933-7 0-8138-0604-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Packaging Research in Food Product Design and Development; Contents; Authors; Preface; Acknowledgments; Part I: Methods, Materials, and Mind-Sets; Chapter 1: A Practitioner's Guide to Research, or What You Should Know; Chapter 2: Consumer Packaging: Important Functionally, but Not Attitudinally; Chapter 3: Starting at the Beginning: Experimenting to Discover What Shape "Wins"; Chapter 4: Patterns in Packages: Learning from Many Packages and Many Attributes; Chapter 5: A Gentle Introduction to the World of Systematics; Chapter 6: Identify What Works by Letting the Competition Do the Work
Chapter 7: Psychophysics and the Issue of Price/ValuePart II: Ideas and Inspirations; Chapter 8: Idea Factories: Where Do Packaging (and Other) Ideas Come from?; Chapter 9: Defining the New Package: Specifying the Package at the Concept Level; Chapter 10: What Should My Package Say?; Chapter 11: What Concepts Tell Us versus What Packages Tell Us for the Same Product-Case History: Pretzels; Chapter 12: "Closing in on the Container"; Chapter 13: Action and Reality: Using Video for the Package Experience; Part III: Health and Hope; Chapter 14: Do Labels Make a Difference? Chapter 15: Understanding Nutritional Labeling: Case Study-Ice CreamChapter 16: Healthy Pasta: Nutritional Labeling and the Role of Messages; Part IV: Emotions and Experience; Chapter 17: Emotions and Package Design-Coffee; Chapter 18: Beyond the Stimulus to the "Experience"; Chapter 19: Homo economicus Rears Its Head; Chapter 20: Which Should I Choose?-Packages on the Shelf; Part V: Temptations of Technology; Chapter 21: Response Time; Chapter 22: Combining Eye Tracking with Experimental Design; Chapter 23: Taking Stock and Summing Up; Index |
| Record Nr. | UNINA-9910831163503321 |
|
Moskowitz Howard R
|
||
| Ames, IA, : Wiley-Blackwell, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Packaging research in food production design and development [[electronic resource] /] / Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza
| Packaging research in food production design and development [[electronic resource] /] / Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza |
| Autore | Moskowitz Howard R |
| Pubbl/distr/stampa | Ames, IA, : Wiley-Blackwell, 2009 |
| Descrizione fisica | 1 online resource (281 p.) |
| Disciplina | 664/.09 |
| Altri autori (Persone) |
ReisnerMichele
LawlorJohn Ben DelizaRosires |
| Soggetto topico |
Food - Packaging
Packaging - Research |
| ISBN |
1-282-27403-1
9786612274039 1-4443-1933-7 0-8138-0604-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Packaging Research in Food Product Design and Development; Contents; Authors; Preface; Acknowledgments; Part I: Methods, Materials, and Mind-Sets; Chapter 1: A Practitioner's Guide to Research, or What You Should Know; Chapter 2: Consumer Packaging: Important Functionally, but Not Attitudinally; Chapter 3: Starting at the Beginning: Experimenting to Discover What Shape "Wins"; Chapter 4: Patterns in Packages: Learning from Many Packages and Many Attributes; Chapter 5: A Gentle Introduction to the World of Systematics; Chapter 6: Identify What Works by Letting the Competition Do the Work
Chapter 7: Psychophysics and the Issue of Price/ValuePart II: Ideas and Inspirations; Chapter 8: Idea Factories: Where Do Packaging (and Other) Ideas Come from?; Chapter 9: Defining the New Package: Specifying the Package at the Concept Level; Chapter 10: What Should My Package Say?; Chapter 11: What Concepts Tell Us versus What Packages Tell Us for the Same Product-Case History: Pretzels; Chapter 12: "Closing in on the Container"; Chapter 13: Action and Reality: Using Video for the Package Experience; Part III: Health and Hope; Chapter 14: Do Labels Make a Difference? Chapter 15: Understanding Nutritional Labeling: Case Study-Ice CreamChapter 16: Healthy Pasta: Nutritional Labeling and the Role of Messages; Part IV: Emotions and Experience; Chapter 17: Emotions and Package Design-Coffee; Chapter 18: Beyond the Stimulus to the "Experience"; Chapter 19: Homo economicus Rears Its Head; Chapter 20: Which Should I Choose?-Packages on the Shelf; Part V: Temptations of Technology; Chapter 21: Response Time; Chapter 22: Combining Eye Tracking with Experimental Design; Chapter 23: Taking Stock and Summing Up; Index |
| Record Nr. | UNINA-9910841125403321 |
|
Moskowitz Howard R
|
||
| Ames, IA, : Wiley-Blackwell, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||