A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
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| Autore: |
Curry Jeffrey E. <1953->
|
| Titolo: |
A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
|
| Pubblicazione: | Petaluma, CA, : World Trade Press, c2009 |
| Edizione: | 3rd ed. |
| Descrizione fisica: | 1 online resource (192 p.) |
| Disciplina: | 658.8 |
| 658.8/48 | |
| 658.848 | |
| Soggetto topico: | Export marketing |
| Global business | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 184). |
| Includes web resources. | |
| Nota di contenuto: | International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market |
| Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources | |
| Sommario/riassunto: | A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide. |
| Altri titoli varianti: | Approaching and penetrating the global marketplace |
| International marketing | |
| Titolo autorizzato: | A short course in international marketing |
| ISBN: | 1-60780-079-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910827715203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Short course in international trade series.