Mobile social marketing in libraries / / Samantha C. Helmick
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| Autore: |
Helmick Samantha C. <1985->
|
| Titolo: |
Mobile social marketing in libraries / / Samantha C. Helmick
|
| Pubblicazione: | Lanham [Maryland] : , : Rowman & Littlefield, , [2015] |
| ©2015 | |
| Descrizione fisica: | 1 online resource (127 p.) |
| Disciplina: | 302.30285 |
| Soggetto topico: | Libraries - Marketing |
| Online social networks - Library applications | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | An introduction to mobile social marketing -- Getting started with mobile social marketing -- Tools and applications -- Library examples and case studies -- Step-by-step library projects for mobile social marketing -- Tips and tricks -- Future trends. |
| Sommario/riassunto: | Learn how to encourage library patrons to create their own content and tag it with the library's location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. |
| Titolo autorizzato: | Mobile social marketing in libraries |
| ISBN: | 1-4422-4382-1 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910827370103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Library technology essentials ; ; no. 9.