Social media : principles and applications / / Pavica Sheldon
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| Autore: |
Sheldon Pavica <1980->
|
| Titolo: |
Social media : principles and applications / / Pavica Sheldon
|
| Pubblicazione: | Lanham, Maryland : , : Lexington Books, , 2015 |
| ©2015 | |
| Descrizione fisica: | 1 online resource (143 p.) |
| Disciplina: | 302.23/1 |
| 302.231 | |
| Soggetto topico: | Online social networks |
| Social media | |
| Interpersonal communication | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and index. |
| Nota di contenuto: | Contents; Introduction; I: Principles of Social Media; Chapter One: Social Media and Traditional Interpersonal Communication Theories; Chapter Two: Social Media and Theories of Mass Communication; Chapter Three: Psychology of Social Media; II: Applications of Social Media; Chapter Four: Social Media in Politics; Chapter Five: Social Media Privacy and Security; Chapter Six: Social Media in Education; Chapter Seven: Social Media and Disaster Communication; Chapter Eight: Social Media and Advertising; Chapter Nine: Social Media Addiction; Appendix; Index; About the Author |
| Sommario/riassunto: | <span><span style=""font-style:italic;"">Social Media: Principles and Applications </span><span>thoroughly examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Sheldon provides a must-have survival tool for communication, psychology, and social media scholars. </span></span> |
| Titolo autorizzato: | Social media |
| ISBN: | 1-4985-2090-1 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910826349603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |