Public Relations : An Easy, Step-by-step Guide to Creating a Public Relations Plan
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| Autore: |
Wigglesworth Pamela
|
| Titolo: |
Public Relations : An Easy, Step-by-step Guide to Creating a Public Relations Plan
|
| Pubblicazione: | Cork, : BookBaby, 2014 |
| Descrizione fisica: | 1 online resource (65 p.) |
| Disciplina: | 659.2 |
| 808 | |
| Soggetto topico: | Corporations -- Public relations |
| Public relations -- United States | |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Cover Page; Title Page; Copyright; Table of Contents; Introduction; Part 1: What is Public Relations?; Why is Public Relations important to my business?; Aim to become your own PR agency (rethink this positioning); Part 2: Media Relations & Media Planning; What is media planning?; Part 3: News Releases (Press Release); The 5 We The structure of a press release; Part 4: Press Kits (Media Kits); What is a media kit?; Why is a media kit important for my business?; Part 5: Press Conferences (Media Outreach); What is a press conference?; Why hold a press conference?; How to hold a press conference |
| Part 6: Special Event Planning & DevelopmentWhat is event planning?; What is the importance of event planning?; How to plan a successful event; Part 7: Media Monitoring & Evaluation; What is media monitoring and evaluation?; Why is it important to monitor media?; How to monitor media; Part 8: Trade Shows; Planning for a trade show; Your trade show display; How to drive traffic to your booth; Conclusion; About the Author | |
| Sommario/riassunto: | In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy. |
| Altri titoli varianti: | Public Relations |
| Titolo autorizzato: | Public Relations |
| ISBN: | 981-07-9722-2 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910825266003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |