The mass marketing of politics : democracy in an age of manufactured images / / Bruce I. Newman

• Autore: Newman Bruce I
• Pubblicazione: Thousand Oaks, : Sage Publications, c1999
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (xviii, 166 pages)
• Disciplina: 324.7/2/0973
• Soggetto topico: Political campaigns - United States; Marketing - United States; Presidents - United States - Election; Democracy - United States
• Soggetto geografico: United States Politics and government 20th century
• Nota di bibliografia: Includes bibliographical references (p. 147-153) and indexes.
• Nota di contenuto: Cover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author
• Sommario/riassunto: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
• Titolo autorizzato: The mass marketing of politics
• ISBN: 1-322-41798-9; 0-7619-0959-1; 1-4522-6364-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910823821103321
• Lo trovi qui: Univ. Federico II