Persuasion across genres : a linguistic approach / / edited by Helena Halmari, Tuija Virtanen

• Pubblicazione: Philadelphia, PA ; ; Amsterdam, : John Benjamins Pub., 2005
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (267 pages)
• Disciplina: 401/.41
• Soggetto topico: Discourse analysis - Psychological aspects; Persuasion (Psychology); Literary form; Intertextuality
• Altri autori: HalmariHelena VirtanenTuija
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Persuasion Across Genres -- Editorial page -- Title page -- LCC data -- Table of contents -- Acknowledgements -- Part 1. Introduction -- 1. Persuasion across genres -- 1. Persuasion -- 1.1. Ethos, pathos, and logos across genres -- 1.2. Audience and the interactive nature of persuasion -- 2. Genre -- 3. Persuasion across genres: Presenting the chapters -- 3.1. From private to public: Overall structure of the book -- 3.2. Presenting the chapters -- References -- Part 2. Focusing on private and semipublic discourse -- 2. Persuasion in business negotiations -- 1. What is persuasion and why are they saying such terrible things about it? -- 1.1. What counts as persuasion? -- 1.2. Where are the persuasive elements to be found? -- 1.3. How is persuasion achieved? -- 1.4. Conclusion -- 2. Two cases for analysis -- 2.1. Rockley -- 2.2. The bridge -- 3. Conclusion -- References -- Persuasion in judicial argumentation -- Persuasion and legal discourse -- Judicial Opinions -- 1. Material and methods -- 1.1. Description of the communicative purpose -- 1.2. The audience -- 1.3. Description of the corpus -- 2. Persuasive argumentation and Judicial Opinions -- 2.1. The author's comment -- 2.2. Analysis -- 2.3. Authority -- 3. Summing up -- Notes -- Table of Cases -- References -- Appendix 1 -- Part 3. Focusing on public discourse -- 4. In search of "successful'' political persuasion -- 1. Question-and-answer sessions -- 2. State of the Union addresses -- 2.1. Lexical similarities -- 2.2. Traditional persuasive strategies: An Aristotelian approach to the data -- 3. In conclusion -- Note -- References -- 5. In a nutshell -- Notes -- References -- 6. "Polls and surveys show'' -- 1. Methods and materials -- 2. Corpus study -- 2.1. Overall frequency -- 2.2. Clustering -- 2.3. Collocation -- 3. The optimal pattern of vagueness and assertiveness? -- 4. Placement. ; 5. Mediating polling discourse in editorials -- 6. Comparisons with adjacent genres -- 7. Conclusions and implications -- References -- Part 4. Theoretical considerations -- 7. Persuasion as implicit anchoring -- 1. Towards a notion of 'implicit collocation' -- 2. Introduction to persuasiveness -- 3. Pragmatics as implicit anchoring: The case of you know -- 4. Persuasive discourse -- 5. Persuasion as taboo -- 6. Implicit collocations -- 6.1. Propaganda -- 6.2. Manipulation -- 6.3. Persuasion -- 7. Conclusions -- Notes -- References -- 8. Generic patterns in promotional discourse -- 1. Traditional forms of promotional discourse -- Generic structure of advertisements in terms of rhetorical moves: -- 2. Sources of promotional input -- 2.1. Product differentiation in advertising -- 2.2. Discoursal resources for product differentiation -- 3. Colony of promotional genres -- 4. Invasion of territorial integrity -- 5. Concluding remarks -- References -- Part 5. Concluding remarks -- 9. Towards understanding modern persuasion -- 1. Implicitness of persuasion and generic change -- 1.1. An example -- 2. A model of persuasion -- 2.1. Generic intertextuality, minimizing intertextual gaps, and persuasion -- 2.2. Generic change and maximizing intertextual gaps -- 2.3. Generic change and minimizing interdiscursive gaps -- 2.4. Juxtaposing genres and blurring their boundaries as persuasion -- Note -- References -- Author index -- Subject index -- The Pragmatics & -- Beyond New Series.
• Sommario/riassunto: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes - persuasion and genres - by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
• Titolo autorizzato: Persuasion across genres
• ISBN: 1-282-15701-9; 9786612157011; 90-272-9474-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910823240903321
• Lo trovi qui: Univ. Federico II
• Serie: Pragmatics & beyond ; ; new ser. 130.