Vai al contenuto principale della pagina

Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: Lerbinger Otto Visualizza persona
Titolo: Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger Visualizza cluster
Pubblicazione: Mahwah, N.J., : Lawrence Erlbaum, c2006
Edizione: 1st ed.
Descrizione fisica: 1 online resource (496 p.)
Disciplina: 659.2/85
Soggetto topico: Corporations - Public relations
Corporations - Political activity
Social responsibility of business
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and indexes.
Nota di contenuto: Contents; Preface; I: Introduction; 1 An Overview of Corporate Public Affairs; II: Interest Group Strategies; 2 Interest Group Strategies and Forms of Opinion Leader Communication; 3 Conflict Resolution: Mediation and Negotiation; III: Media Strategies; 4 Proactive Media Relations; 5 Gaining Semicontrol Over the Media: Broadcast Appearances; 6 Gaining Complete Control Over the Media: Advocacy Advertising; 7 Holding the Media Accountable and Suing; 8 Bypassing the News Media: Direct Communication; IV: Governmental Strategies; 9 Direct Lobbying; 10 Grassroots Lobbying; 11 Electoral Activities
12 Litigation CommunicationV: Dominance Versus Competition; 13 Ascendancy of Corporate Power; 14 Constructing a Competitive Political Marketplace; 15 Heeding the Public Interest; Author Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Subject Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z;
Sommario/riassunto: Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
Titolo autorizzato: Corporate public affairs  Visualizza cluster
ISBN: 1-135-59998-X
1-135-59999-8
1-282-32610-4
9786612326103
1-4106-1726-2
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910817757003321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: LEA's communication series.