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Behavioral pricing / / Guest editors Hooman Estelani and Sarah Maxwell



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Titolo: Behavioral pricing / / Guest editors Hooman Estelani and Sarah Maxwell Visualizza cluster
Pubblicazione: Bradford, England, : Emerald Group Publishing, c2004
Edizione: 1st ed.
Descrizione fisica: 1 online resource (97 p.)
Disciplina: 658.8/16
Soggetto topico: New products - Marketing
Pricing
Altri autori: EstelaniHooman  
MaxwellSarah  
Note generali: Description based upon print version of record.
Nota di contenuto: Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency
Sommario/riassunto: Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004
Titolo autorizzato: Behavioral pricing  Visualizza cluster
ISBN: 1-280-51450-7
9786610514502
1-84544-189-3
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910817633603321
Lo trovi qui: Univ. Federico II
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Serie: Journal of Product & Brand Management. : No. 6 ; ; v. 13.