Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Boyer Kenneth Karel <1967->
|
| Titolo: |
Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult
|
| Pubblicazione: | New York, : American Management Association, c2004 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (272 p.) |
| Disciplina: | 658.7/88 |
| Soggetto topico: | Business logistics |
| Grocery trade | |
| Retail trade | |
| Altri autori: |
FrohlichMarkham T
HultG. Tomas M
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. |
| Sommario/riassunto: | Don't break the supply chain before you get to the most important link -- the customer. |
| Titolo autorizzato: | Extending the supply chain |
| ISBN: | 1-60119-852-3 |
| 0-8144-2850-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910816777103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |