The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges / / Peter Skarzynski and David Crosswhite ; cover design by Adrian Morgan

• Autore: Skarzynski Peter
• Pubblicazione: San Francisco, California : , : Jossey-Bass, , 2014; ©2014
• Edizione: First edition.
• Descrizione fisica: 1 online resource (290 pages)
• Disciplina: 658.4/063
• Soggetto topico: Technological innovations - Management; Creative ability in business; New products
• Classificazione: BUS042000
• Altri autori: CrosswhiteDavid <1961-> MorganAdrian
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: The Innovator's Field Guide: Market-Tested Methods and Frameworks to Help You Meet Your Innovation Challenges; Copyright; Contents; 1 Setting Context; About This Field Guide; The Innovation Challenges; Raising Your Innovation IQ Through Insight-Driven Innovation (Chapter 2); Enabling Breakthrough Innovation (Chapter 3); From Nascent Idea to Business Concept (Chapter 4); Propelling Fast Innovation (Chapter 5); Experimentation and De-Risking (Chapter 6); Innovating While in Market (Chapter 7); Organizing for Innovation (Chapter 8); Leading Innovation (Chapter 9); Getting Started (Chapter 10) ; Conclusion and Looking Ahead (Chapter 11)Principles of Innovation; As You Read The Guide; 2 Raising Your Innovation IQ Through Insight-Driven Innovation; What Is a Great Insight?; Earning the Right to Ideate Through New Frame-Breaking Perspectives; Five Insight Types; Getting Started: Identifying Customers' Unmet Needs; Getting Started: Discontinuities; Getting Started: Developing High-Impact Orthodoxy Insights; Using the Jobs-to-Be-Done Framework to Identify White Spaces; Using Customer Insights to Identify White Spaces; Key Take-Aways; 3 Enabling Breakthrough Innovation ; Enabling Breakthrough Innovations Through Insight Combinations Domaining: Building a Pipeline of Related Concepts; Insight-Driven Domain Development; Sharing Insights and Sketching Out Possible Domains; Elaborating and Assessing Your Domain; Assessing Capabilities and Competitive Context; Understanding the Economic Physics of Your Domain; Migration Maps: Sequencing Your Efforts Smartly; Selecting Early Opportunities for Opportunity-Level Elaboration; Bringing Strategic Focus to Your Efforts: Innovation Architecture; Key Take-Aways; 4 From Nascent Idea to Business Concept ; Changing Your Mind-Set About the Innovation Process The SEI Approach; Developing the CVP; Unsticking a Nascent Concept; Developing the Supporting Business Model; Continuing Your Learning Through In-the-Room and Out-of-the-Room Exploration; Using Analogs to Stretch the Business Concept; Framing and Elaborating the Economic Model; Using an Iterative Learning Process; Don't Take Opportunity Elaboration and Framing for Granted; Fast-Tracking Opportunities When You Believe Speed to Market Is Critical; Key Take-Aways; 5 Propelling Fast Innovation ; Engaging the Organization Through Focused Innovation Challenges Innovation Accelerators; Preparing for the Accelerator Session; Open Innovation: Moving Faster Than Your Internal Development; Moving Faster: Collaboration with Suppliers; Key Take-Aways; 6 Experimentation and De-Risking; Framing Risk to Manage It; Defining Your Learning Path; Learn from Previous, Similar Experience; Learn Through Analogs; Developing Your Experimentation Agenda; Experimentation in Action; Key Take-Aways; 7 Innovating While in Market; Innovating While Flying the Plane; Principles to Guide Postlaunch Innovation ; Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning
• Sommario/riassunto: "A step-by-step guide to successfully transforming any organization. It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "innovation" is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the "why" to the "how" of making innovation happen, for leaders and practitioners inside organizations of all sizes.Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them. Each chapter describes a specific innovation challenge and details proven ways to address that challenge Includes practical ideas, techniques, and leading practices Describes common obstacles and offers practical solutions Any leader or professional who needs concrete solutions--right now--to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of The Innovator's Field Guide"--
• Titolo autorizzato: The innovator's field guide
• ISBN: 1-118-64457-3; 1-118-64439-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910815422403321
• Lo trovi qui: Univ. Federico II