Share this : the social media handbook for PR professionals / / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington

• Pubblicazione: Chichester, West Sussex, U.K., : John Wiley & Sons, 2012
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (246 pages)
• Disciplina: 659.20285/4678
• Soggetto topico: Public relations; Social media
• Altri autori: WaddingtonStephen
• Note generali: Includes index.
• Nota di contenuto: pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.
• Sommario/riassunto: Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skiiis
• Titolo autorizzato: Share this
• ISBN: 1-118-40487-4; 1-119-20785-1; 1-283-54264-1; 9786613855091; 1-118-40485-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910814946303321
• Lo trovi qui: Univ. Federico II