Using web analytics in the library [[electronic resource] /] / Kate Marek

• Autore: Marek Kate
• Pubblicazione: Chicago, Ill., : ALA TechSource, 2011
• Descrizione fisica: 1 online resource (58 p.)
• Disciplina: 025.0425; 20
• Soggetto topico: Web usage mining; Internet users - Statistics - Data processing; Library administration
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices ; Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes
• Sommario/riassunto: In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.
• Titolo autorizzato: Using web analytics in the library
• ISBN: 1-283-37027-1; 9786613370273; 0-8389-9236-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910813329303321
• Lo trovi qui: Univ. Federico II
• Serie: Library technology reports ; ; v. 47, no. 5.