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Autore: | Stoian Claudia Elena |
Titolo: | The discourse of tourism and national heritage : a contrastive study from a cultural perspective / / by Claudia Elena Stoian |
Pubblicazione: | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 |
©2015 | |
Descrizione fisica: | 1 online resource (427 p.) |
Disciplina: | 338.4791 |
Soggetto topico: | Heritage tourism |
Tourism - Internet marketing | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Sommario/riassunto: | The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the |
Titolo autorizzato: | The discourse of tourism and national heritage |
ISBN: | 1-4438-8662-9 |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910797803503321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |