Looking beyond the runway : airlines innovating with best practices while facing realities / / Nawal K. Taneja
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| Autore: |
Taneja Nawal K.
|
| Titolo: |
Looking beyond the runway : airlines innovating with best practices while facing realities / / Nawal K. Taneja
|
| Pubblicazione: | London : , : Routledge, , 2016 |
| Descrizione fisica: | 1 online resource (354 p.) |
| Disciplina: | 387.7068/4 |
| Soggetto topico: | Airlines |
| Airlines - Customer services | |
| Automobile industry and trade | |
| Aeronautics, Commercial | |
| Consumer satisfaction | |
| Note generali: | First published 2010 by Ashgate Publishing. |
| Nota di contenuto: | Cover; Contents; List of Figures; List of Tables; Preface; Foreword by William Ayer; Foreword by Jim Compton; Foreword by Enrique Cueto; Foreword by Hugh Dunleavy; Foreword by Peter Harbison; Foreword by Henry H. Harteveldt; Foreword by Pedro Heilbron; Foreword by James Hogan; Foreword by David V. Jones; Foreword by Bob Jordan; Foreword by Alan Joyce; Foreword by Wolfgang Kurth; Foreword by Andrew Lobbenberg; Foreword by Samer Majali; Foreword by Hussein Massoud; Foreword by Robert McGeorge; Foreword by Gary R. Scott; Foreword by Robert Solomon; Foreword by Andrew B. Steinberg |
| Foreword by Junku YuhAcknowledgements; 1 Outlining the Chaos, Evolving Strategies, and the New Normal; 2 Learning from Other Struggles: The Auto Industry; 3 Learning from Other Successes: The Customer Experience Industry; 4 Innovating around Airline Realities; 5 Firing on All Cylinders to Stay Ahead; 6 Viewing the Changing World Map; 7 Flying with Tailwinds against Headwinds; Index; About the Author | |
| Sommario/riassunto: | The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a ""new normal."" Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better,- airlines would generate up to a third of their total income from non-ticket revenue,- many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution systems |
| Titolo autorizzato: | Looking beyond the runway |
| ISBN: | 1-351-92134-7 |
| 1-351-92135-5 | |
| 1-315-25020-9 | |
| 1-282-57243-1 | |
| 9786612572432 | |
| 0-7546-9997-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910792413203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |