Marketing food to children and adolescents [[electronic resource] ] : a review of industry expenditures, activities, and self-regulation / / Nicoletta A. Wilks, editor
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| Titolo: |
Marketing food to children and adolescents [[electronic resource] ] : a review of industry expenditures, activities, and self-regulation / / Nicoletta A. Wilks, editor
|
| Pubblicazione: | New York, : Nova Science Publishers, c2009 |
| Descrizione fisica: | 1 online resource (120 p.) |
| Disciplina: | 664.0068/8 |
| Soggetto topico: | Food industry and trade - United States |
| Grocery trade - United States | |
| Food industry and trade - Self-regulation - United States | |
| Grocery trade - Self-regulation - United States | |
| Advertising - Food - Costs | |
| Food - Marketing - Costs | |
| Target marketing - Research - United States | |
| Advertising and children - Research - United States | |
| Altri autori: |
WilksNicoletta A
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. [85]-101) and index. |
| Nota di contenuto: | Expenditures for marketing food to children and adesecents -- Food marketing activities directed to children and adolescents -- Assessment of food company health initiatives and recommendations. |
| Titolo autorizzato: | Marketing food to children and adolescents |
| ISBN: | 1-61470-216-0 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910790210403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Food and beverage consumption and health series.