Social media marketing [[electronic resource] ] : an hour a day / / Dave Evans

• Autore: Evans Dave <1956->
• Pubblicazione: Indianapolis, Ind., : Wiley, c2008
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (433 p.)
• Disciplina: 302.230688
• Soggetto topico: Social media - Marketing; Social marketing
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Social Media Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Disclosure; Part I: The Foundation of Social Media; Chapter 1: Backlash; Chapter 2: The Marketer's Dilemma; Chapter 3: What Is Social Media?; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0: The Social Web; Chapter 5: Week 2: The Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Chapter 7: Week 4: Influence and Measurement; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media Campaign ; Chapter 9: Week 2: Social PlatformsChapter 10: Week 3: Social Content: Multimedia; Chapter 11: Week 4: Social Content: Reviews, Ratings, and Recommendations; Chapter 12: Week 5: Social Interactions; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; Chapter 14: Week 2: Present Your Social Media Plan; Appendix A: Worksheets; Worksheets: Part II; Worksheets: Part III; Worksheets: Part IV; Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs; Industry Resources; Agencies and Social Media Practitioners; Social Media Platforms ; Social Networks and ServicesMetrics Platforms and Providers; Index
• Sommario/riassunto: If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
• Titolo autorizzato: Social media marketing
• ISBN: 0-470-43933-5; 1-281-83714-8; 9786611837143; 0-470-43931-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910782488403321
• Lo trovi qui: Univ. Federico II
• Serie: Serious skills.