Strategic Planning in Public Relations [[electronic resource] ] : A Practical Guide
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Knights Kieran
|
| Titolo: |
Strategic Planning in Public Relations [[electronic resource] ] : A Practical Guide
|
| Pubblicazione: | London, : Thorogood Publishing, 2001 |
| Descrizione fisica: | 1 online resource (74 p.) |
| Disciplina: | 658.4053 |
| Soggetto topico: | Conflict management |
| Negotiation in business | |
| Strategic planning | |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | The author; Contents; 1: What is strategic planning and why do we need it?; 2: The strategic planning process; 3: Getting out what you put in; 4: Understanding your audience; 5: Ensuring creativity lives up to the planning promise; 6: Measurement and evaluation as a planning tool; 7: Media planning; 8: The pleasure of planning; Appendix: Useful telephone numbers and website addresses |
| Sommario/riassunto: | ""Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to the new topic of strategic planning, valuable tips and techniques to improve any public relations or |
| Titolo autorizzato: | Strategic Planning in Public Relations |
| ISBN: | 1-280-23320-6 |
| 9786610233205 | |
| 1-4237-1790-2 | |
| 1-85418-581-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910678461903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |