Flip the funnel [[electronic resource] ] : how to use existing customers to gain new ones / / Joseph Jaffe
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| Autore: |
Jaffe Joseph <1970->
|
| Titolo: |
Flip the funnel [[electronic resource] ] : how to use existing customers to gain new ones / / Joseph Jaffe
|
| Pubblicazione: | Hoboken, N.J., : John Wiley & Sons, c2010 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (307 p.) |
| Disciplina: | 658.8 |
| 658.8/72 | |
| 658.872 | |
| Soggetto topico: | Customer relations |
| Business referrals | |
| Customer services | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Flip the Funnel: How to Use Existing Customers to Gain New Ones; Contents; Foreword; Acknowledgments; Preface; Section 1: Getting Priorities Straight; Section II: A New Way Forward; Section III: Making It All Happen; Resources; Index |
| Sommario/riassunto: | Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the ""wrong"" end of the fu |
| Titolo autorizzato: | Flip the funnel |
| ISBN: | 1-282-48185-1 |
| 9786612481857 | |
| 1-118-25785-5 | |
| 0-470-59124-2 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910677627003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |