Starbucks [[electronic resource] /] / Marie Bussing-Burks
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Bussing-Burks Marie <1958->
|
| Titolo: |
Starbucks [[electronic resource] /] / Marie Bussing-Burks
|
| Pubblicazione: | Santa Barbara, Calif., : Greenwood Press, c2009 |
| Descrizione fisica: | 1 online resource (170 p.) |
| Disciplina: | 338.1/7373 |
| Soggetto topico: | Coffee industry - United States |
| Organizational effectiveness - United States | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Title; Copyright; Contents; Acknowledgments; Introduction; Chapter 1 Origins and History of Starbucks; Chapter 2 The Founders and Early Management Team; Chapter 3 Strategies and Innovations: The Coffee Culture; Chapter 4 Guiding Principles and Coffee Social Responsibility; Chapter 5 How Starbucks Moved Ahead of the Competition; Chapter 6 Financial Results and Starbucks Leadership; Chapter 7 Controversy and Coffee Competition; Chapter 8 Transition and Future Prospects; Appendix A: Starbucks through the Decades: A Timeline to Success; Appendix B: The Futures of Coffee |
| Appendix C: Glossary of Coffee TermsAppendix D: Starbucks Stars, Cool Coffee Web Sites, and Wonderful Webcasts/Podcasts; Acronyms; Bibliography; Personal Interviews; Index | |
| Sommario/riassunto: | Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world. |
| Titolo autorizzato: | Starbucks |
| ISBN: | 1-282-33755-6 |
| 9786612337550 | |
| 0-313-36459-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910543024203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Corporations that changed the world.