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Managing a company in an activist world [[electronic resource] ] : the leadership challenge of corporate citizenship / / Edmund M. Burke



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Autore: Burke Edmund M Visualizza persona
Titolo: Managing a company in an activist world [[electronic resource] ] : the leadership challenge of corporate citizenship / / Edmund M. Burke Visualizza cluster
Pubblicazione: Westport, Conn., : Praeger, 2005
Descrizione fisica: 1 online resource (206 p.)
Disciplina: 658.4
658.4/08
658.408
Soggetto topico: Social responsibility of business
Industrial management - Social aspects
Corporations - Public relations
Soggetto genere / forma: Electronic books.
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. [173]-182) and indexes.
Nota di contenuto: Contents; Preface; Acknowledgments; 1 With Apologies to James Carville . . . ""It's the Behavior, Stupid""; 2 The Case for Change; 3 The Faces of Activism; 4 Step One: You Start with a Vision-A Social Vision; 5 Step Two: Abandon the Command and Control Style of Managing External Affairs; 6 Step Three: Use the CACDIC Strategy; 7 Step Four: Who Are Our External Stakeholders and What Do They Value?; 8 Step Five: What Are the Characteristics of Our Relationships?; 9 Preparing Managers for the New New Thing; 10 The Stakeholder Relations Plan
11 The Site Community Strategy: A Responsibility of the Facility Manager12 The Site Community Strategy, Continued; 13 The Societal Strategy-The CEO's Responsibility; Notes; Name Index; Subject Index
Sommario/riassunto: Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obligations. Pressure from all sides is forcing corporate leaders to increase their investments in the communities they serve and redefining their relationships with key stakeholder groups, including employees, suppliers, governing boards, shareholders, and the press. Safeguarding the environment, supporting human rights, eliminating child labor, ente
Titolo autorizzato: Managing a company in an activist world  Visualizza cluster
ISBN: 1-282-40612-4
9786612406126
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910539349403321
Lo trovi qui: Univ. Federico II
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