Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra

• Autore: Chakrabarty Bidyut <1958->
• Pubblicazione: New Delhi, India : , : Sage, , 2016; ©2016
• Descrizione fisica: 1 online resource (251 p.)
• Disciplina: 324.9540532
• Soggetto topico: Political campaigns - India
• Soggetto genere / forma: Electronic books.
• Persona (resp. second.): HazraSugato
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization ; The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors
• Sommario/riassunto: This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.
• Titolo autorizzato: Winning the mandate
• ISBN: 93-5150-743-2; 93-5150-745-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910480816803321
• Lo trovi qui: Univ. Federico II