Moderating Focus Groups [[electronic resource] ] : A Practical Guide for Group Facilitation
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| Autore: |
Greenbaum Thomas L
|
| Titolo: |
Moderating Focus Groups [[electronic resource] ] : A Practical Guide for Group Facilitation
|
| Pubblicazione: | Thousand Oaks, : SAGE Publications, 1999 |
| Descrizione fisica: | 1 online resource (263 p.) |
| Disciplina: | 001.433 |
| 658.3152 | |
| Soggetto topico: | Focused group interviewing |
| Social sciences - Research | |
| Social sciences -- Research | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Cover; Contents; Preface; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - The Focus Group Methodology; Chapter 3 - Focus Groups Versus One-on-One (In-Depth) Interviews; Chapter 4 - The Role of the Moderator; Chapter 5 - The Characteristics of a Successful Moderator; Chapter 6 - Preparation for Moderating; Chapter 7 - Recruiting Participants; Chapter 8 - Pre- and Postgroup Briefings; Chapter 9 - The Discussion Guide; Chapter 10 - External Stimuli; Chapter 11 - The Moderator Report; Chapter 12 - Moderating Fundamentals; Chapter 13 - Advanced Moderating Techniques |
| Chapter 14 - Unique Moderating SituationsChapter 15 - Moderating Focus Groups Internationally; Chapter 16 - Building a Business Moderating Focus Groups; Chapter 17 - Pricing Focus Groups; Glossary; Index; About the Author | |
| Sommario/riassunto: | Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary. |
| Titolo autorizzato: | Moderating Focus Groups |
| ISBN: | 1-4833-2852-X |
| 1-4522-5175-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910480646303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |