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Consumer culture : selected essays / / edited by Gjoko Muratovski



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Titolo: Consumer culture : selected essays / / edited by Gjoko Muratovski Visualizza cluster
Pubblicazione: Bristol : , : Intellect, , 2016
Descrizione fisica: 1 online resource (226 p.)
Disciplina: 381.3
Soggetto topico: Consumption (Economics) - Social aspects
Consumer behavior
Culture - Economic aspects
Soggetto genere / forma: Electronic books.
Persona (resp. second.): MuratovskiGjoko
Note generali: Description based upon print version of record.
Nota di contenuto: Cover; Half Title; Title; Copyright; Contents; Consumer Culture: An Introduction; Chapter 1 Icons of Popular Culture: Religious Dimensions of Branding; Chapter 2: Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding ; Chapter 3: Race, Advertisements and YouTube: Identity and Nationality; Chapter 4: The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand's Central Otago Wine Region; Chapter 5: Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture
Chapter 6: The Big Earn: A Study of Criminal Business Enterprises in Popular CultureChapter 7: Brand IKEA in a Global Cultural Economy: A Case Study; Chapter 8: The 'Good' Corporation: The Uneasy Relationship Between Reputation and Responsibility; Chapter 9: Acceleration in Consumerism, Technology and Sustainability; Notes on Contributors; Back Cover
Titolo autorizzato: Consumer culture  Visualizza cluster
ISBN: 1-78320-548-2
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910466215003321
Lo trovi qui: Univ. Federico II
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