The american retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray

• Autore: Murray Kyle B.
• Pubblicazione: Toronto, [Ontario] ; ; Buffalo, New York ; ; London, [England] : , : University of Toronto Press, , 2016; ©2016
• Descrizione fisica: 1 online resource (233 p.)
• Disciplina: 658.800973
• Soggetto topico: Marketing - United States; Retail trade - United States
• Soggetto genere / forma: Electronic books.
• Persona (resp. second.): PearsonBryan
• Note generali: Includes index.
• Nota di contenuto: Front matter -- Brief Table of Contents -- Detailed Table of Contents -- Foreword / Pearson, Bryan -- Part 1: An Introduction to the Retail Value Proposition -- 1 Crafting Value -- 2 Segmentation and Differentiation -- Part 2: The Shopping Environment -- 3 Locations and Formats -- 4 Inside the Store -- 5 Omnichannel Retailing -- Part 3: Product Selection -- 6 Buying and Merchandise Management -- 7 Category Management -- Part 4: Customer Engagement -- 8 Managing Customer Relationships -- 9 Customer Valuation -- 10 Customer Loyalty -- Part 5: Putting It All Together -- 11 Retail Pricing -- 12 Propositions: Pitfalls and Potential -- Acknowledgments -- Notes -- Index
• Sommario/riassunto: The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world's leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe's. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
• Titolo autorizzato: The american retail value proposition
• ISBN: 1-4426-2477-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910465766603321
• Lo trovi qui: Univ. Federico II
• Serie: Rotman-UTP Publishing