Apple's secret of success [[electronic resource] ] : traditional marketing vs. cult marketing / / Sascha Schneiders
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| Autore: |
Schneiders Sascha
|
| Titolo: |
Apple's secret of success [[electronic resource] ] : traditional marketing vs. cult marketing / / Sascha Schneiders
|
| Pubblicazione: | Hamburg, : Diplomica Verlag, 2011 |
| Descrizione fisica: | 1 online resource (91 p.) |
| Disciplina: | 658.87 |
| Soggetto topico: | Branding (Marketing) |
| Marketing | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Title from cover. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX |
| Sommario/riassunto: | HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later.The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's lif |
| Titolo autorizzato: | Apple's secret of success |
| ISBN: | 3-8428-0221-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910465341003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |