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Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole



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Autore: Stole Inger L Visualizza persona
Titolo: Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole Visualizza cluster
Pubblicazione: Urbana, Ill., : University of Illinois Press, c2006
Descrizione fisica: 1 online resource (312 p.)
Disciplina: 659.1/0973/09043
Soggetto topico: Advertising - United States - History
Corporations - Public relations - United States
Soggetto genere / forma: Electronic books.
Note generali: Bibliographic Level Mode of Issuance: Monograph
Nota di bibliografia: Includes bibliographical references (p. [209]-277) and index.
Nota di contenuto: The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
Titolo autorizzato: Advertising on trial  Visualizza cluster
ISBN: 1-283-04409-9
9786613044099
0-252-09258-9
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910464273103321
Lo trovi qui: Univ. Federico II
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