The economic implications of advertising / / O.J. Firestone
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| Autore: |
Firestone O. J.
|
| Titolo: |
The economic implications of advertising / / O.J. Firestone
|
| Pubblicazione: | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica: | 1 online resource (229 p.) |
| Disciplina: | 659.1 |
| Soggetto topico: | Advertising |
| Soggetto geografico: | Canada Economic conditions |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | First published in 1967 by Methuen. |
| Nota di contenuto: | Cover; The Economic Implications of Advertising; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Foreword; Table of Contents; Introduction; 1 Definition; 2 Advantages; 3 Disadvantages; 4 Expenditures; 5 Comparison; 6 Stability; 7 Productivity; 8 Quality; 9 Innovation; 10 Investment; 11 Consumer; 12 Costs; 13 Payment; 14 Inflation; 15 Competition; 16 Tax; 17 Findings; 18 Implications; Appendix; Index |
| Sommario/riassunto: | Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.First published in 1967. |
| Titolo autorizzato: | The economic implications of advertising |
| ISBN: | 0-203-58243-8 |
| 1-136-67014-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910463307903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge Library Editions: Advertising