The business of advertising / / Clarence Moran
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| Autore: |
Moran Clarence
|
| Titolo: |
The business of advertising / / Clarence Moran
|
| Pubblicazione: | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica: | 1 online resource (226 p.) |
| Disciplina: | 659.1 |
| Soggetto topico: | Advertising |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | First published in 1905 by Methuen & Co. |
| Nota di contenuto: | Cover; The Business of Advertising; Title Page; Copyright Page; Original Title Page; Table of Contents; List of Illustrations; Preface; Chapter I The Business of Advertising and Its Utility; Chapter II The History of Advertising; Chapter III The Business of Mural Advertising; Chapter IV The Business of Advertising in the Press; Chapter V The Business of Advertising by Circular; Chapter VI Art and Advertising: the Pictorial Poster; Chapter VII The Bill-Posters' Associations and Their Censorship Committees; Chapter VIII The Taxation and Rating of Advertisements |
| Chapter IX Restrictions on AdvertisingChapter X The Problem of Control; Appendices; I. Bye-laws of the London County Council with Regard to Flash and Search Lights; II. Usual Definition of a Sky Sign; III. The Farnworth Clause; IV. The Dover Clause; Index | |
| Sommario/riassunto: | The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905. |
| Titolo autorizzato: | The business of advertising |
| ISBN: | 0-203-58246-2 |
| 1-136-66986-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910462929003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge Library Editions: Advertising