The discourse of tourism and national heritage : a contrastive study from a cultural perspective / / by Claudia Elena Stoian
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Stoian Claudia Elena
|
| Titolo: |
The discourse of tourism and national heritage : a contrastive study from a cultural perspective / / by Claudia Elena Stoian
|
| Pubblicazione: | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 |
| ©2015 | |
| Descrizione fisica: | 1 online resource (427 p.) |
| Disciplina: | 338.4791 |
| Soggetto topico: | Heritage tourism |
| Tourism - Internet marketing | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Sommario/riassunto: | The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the |
| Titolo autorizzato: | The discourse of tourism and national heritage |
| ISBN: | 1-4438-8662-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910460514303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |