High concept : movies and marketing in Hollywood / / Justin Wyatt
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| Autore: |
Wyatt Justin <1963->
|
| Titolo: |
High concept : movies and marketing in Hollywood / / Justin Wyatt
|
| Pubblicazione: | Austin : , : University of Texas Press, , [1994] |
| ©1994 | |
| Descrizione fisica: | 1 online resource (250 p.) |
| Disciplina: | 791.43/068/8 |
| Soggetto topico: | Motion pictures - United States - Marketing |
| Soggetto geografico: | Hollywood (Los Angeles, Calif.) |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (pages [203]-225) and index. |
| Nota di contenuto: | ""Acknowledgments""; ""1. A Critical Redefinition: The Concept of High Concept""; ""The Entertainment Industries on High Concept""; ""The Critics on High Concept""; ""Economics, Aesthetics, and High Concept as ""Post"" Classical Cinema""; ""Micro- and Macro-Analysis: Style, Marketing, and Differentiation of Product""; """"The Look, the Hook, and the Book""""; ""2. Construction of the Image and the High Concept Style""; ""Advertising as an Influence on Style""; """"You've Got the Look"": Perfect Images in High Concept""; ""Stars and Style""; ""Music as an Element of Style"" |
| ""Excess in High Concept: The Promotional Music Video""""The High Concept Image: Character Types and Genre""; ""Style, Classical Hollywood, and the Art Cinema""; ""3. High Concept and Changes in the Market for Entertainment""; ""The Marketplace and Traditional Definitions""; ""Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster""; ""Uncertainly in the Marketplace: The Development of the Contemporary Industry Structure""; ""Differentiation of Product""; ""High Concept as Product Differentiation"" | |
| ""4. Marketing the Image: High Concept and the Development of Marketing""""Changing Distribution Patterns""; ""Awareness Marketing: High Concept in Print""; ""Maintenance Marketing: Selling through Music and Product""; ""Merchandising and Ancillary Tie-ins""; ""5. High Concept and Market Research: Movie Making by the Numbers""; ""The Growth of Market Research""; ""The Model of Market Research within the Film Industry""; ""Case Study: Determining Boxoffice Revenue""; ""Theorizing the Positive Influences on Boxoffice Gross""; ""Specification of the Model"" | |
| ""Estimation of the Model and Results""""Manipulation, Control, and High Concept""; ""Factors Influencing the Decline of Market Research""; ""6. Conclusion: High Concept and the Course of American Film History""; ""The Transformation of the Auteur""; ""Television and the Ideological Agenda of High Concept""; ""The Alternatives to High Concept""; ""Notes""; ""Index"" | |
| Titolo autorizzato: | High concept |
| ISBN: | 0-292-74949-X |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910460505503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Texas film and media studies series.