m-Business [[electronic resource] ] : the strategic implications of wireless technologies / / Stuart J. Barnes
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| Autore: |
Barnes Stuart <1971->
|
| Titolo: |
m-Business [[electronic resource] ] : the strategic implications of wireless technologies / / Stuart J. Barnes
|
| Pubblicazione: | Amsterdam ; ; Oxford, : Elsevier, 2003 |
| Descrizione fisica: | 1 online resource (261 p.) |
| Disciplina: | 658.0546 |
| Soggetto topico: | Wireless communication systems |
| Electronic commerce | |
| Strategic planning | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | m-Business: The strategic implications of wireless technologies; Copyright; Contents; List of figures; List of tables; Introduction; Section One: Overview of wireless markets; Chapter 1 The mobile commerce value chain in consumer markets; Chapter 2 Wireless applications in the firm's value chain; Section Two: Strategic wireless technologies; Chapter 3 Experiences with Japan's iMode service; Chapter 4 The Wireless Application Protocol as a platform for mobile services; Chapter 5 Under the skin: short-range embedded wireless technology; Chapter 6 Location positioning technologies and services |
| Section Three: Emerging wireless applicationsChapter 7 Enterprise mobility: concept and cases; Chapter 8 Wireless digital advertising; Chapter 9 Banking on wireless devices; Chapter 10 Assessing the quality of WAP news sites - the WebQual/m approach; Index | |
| Sommario/riassunto: | MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments.MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications |
| Titolo autorizzato: | M-Business |
| ISBN: | 1-136-37883-9 |
| 1-280-96640-8 | |
| 9786610966400 | |
| 1-4175-0768-3 | |
| 0-08-047341-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910456037503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |