Franchising & licensing [[electronic resource] ] : two powerful ways to grow your business in any economy / / Andrew J. Sherman
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| Autore: |
Sherman Andrew J
|
| Titolo: |
Franchising & licensing [[electronic resource] ] : two powerful ways to grow your business in any economy / / Andrew J. Sherman
|
| Pubblicazione: | New York, : AMACOM, c2004 |
| Edizione: | 3rd ed. |
| Descrizione fisica: | 1 online resource (448 p.) |
| Disciplina: | 658.8/708 |
| Soggetto topico: | Franchises (Retail trade) - United States |
| License agreements - United States | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Preliminaries; Contents; 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams; 2 The Foundation of Franchising; 3 Developing the Operations and Training Programs; 4 Developing System Standards and Enforcing Quality Control; 5 Federal and State Regulation of Franchising; 6 Compliance; 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents; 8 Protecting the Intellectual Property of the Franchise System; 9 Managing Disputes; 10 Developing Sales and Marketing Plans; 11 Taking Your Franchise Program Overseas |
| 12 Business and Strategic Planning for the Growing Franchisor 13 Capital Formation Strategies; 14 Management and Leadership Issues in Building a Successful Franchising Organization; 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues; 16 Special Issues in Mergers and Acquisitions; 17 Managing the Transfer and Renewal Process; 18 Strategic and Structural Alternatives to Franchising; 19 Structuring Licensing Programs and Agreements; 20 Joint Ventures and Strategic Alliances; Appendix. Resource Directory; Index | |
| Sommario/riassunto: | Fully revised, completely updated, and still the definitive guide to these great business strategies. |
| Titolo autorizzato: | Franchising & licensing |
| ISBN: | 1-281-77028-0 |
| 9786611770280 | |
| 0-8144-2779-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910455483603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |