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The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg



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Autore: Witter Lisa Visualizza persona
Titolo: The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg Visualizza cluster
Pubblicazione: San Francisco, : Berrett-Koehler Publishers, c2008
Edizione: 1st ed.
Descrizione fisica: 1 online resource (214 p.)
Disciplina: 658.8/34082
Soggetto topico: Women consumers - United States
Social marketing - United States
Women in nonprofit organizations - United States
Soggetto genere / forma: Electronic books.
Altri autori: ChenLisa <1973->  
Note generali: "A BK business book."
Nota di bibliografia: Includes bibliographical references (p. 157-168) and index.
Nota di contenuto: Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors;
Sommario/riassunto: Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
Titolo autorizzato: The she spot  Visualizza cluster
ISBN: 1-282-29920-4
9786612299209
1-57675-783-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910454441103321
Lo trovi qui: Univ. Federico II
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