Burning the ships [[electronic resource] ] : intellectual property and the transformation of Microsoft / / Marshall Phelps, David Kline
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| Autore: |
Phelps Marshall
|
| Titolo: |
Burning the ships [[electronic resource] ] : intellectual property and the transformation of Microsoft / / Marshall Phelps, David Kline
|
| Pubblicazione: | Hoboken, NJ, : Wiley, c2009 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (xxii, 186 p. ) : ill |
| Disciplina: | 346.730486 |
| Soggetto topico: | Computer software - United States |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
KlineDavid <1950->
|
| Note generali: | Includes index. |
| Nota di contenuto: | About the Authors. Acknowledgments. Introduction. Chapter 1 The Collaboration Imperative. Chapter 2 Like Cortez Burning His Ships. Chapter 3 Money Isn't Money Anymore. Chapter 4 A Very Secret Mission. Chapter 5 Leadership Starts at the Top. Chapter 6 The Road Ahead (with Apologies to Bill Gates). Index. |
| Sommario/riassunto: | 'Burning the Ships' offers a dramatic insider's account of how Microsoft used intellectual property to remake its business strategy and embrace the open source movement and the new innovation world - with real-world benefits for large enterprise customers and chief information officers everywhere. |
| Titolo autorizzato: | Burning the ships |
| ISBN: | 1-282-13768-9 |
| 9786612137686 | |
| 0-470-49408-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910454396403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |