What great brands do : the seven brand-building principles that separate the best from the rest / / Denise Lee Yohn

• Autore: Yohn Denise Lee <1967->
• Pubblicazione: San Francisco, California : , : Jossey-Bass, , 2014; ©2014, : John Wiley & Sons, Incorporated
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (275 p.)
• Disciplina: 658.8/27
• Soggetto topico: Branding (Marketing); Brand name products
• Soggetto genere / forma: Electronic books.
• Note generali: Includes index.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
• Sommario/riassunto: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built-and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as
• Titolo autorizzato: What great brands do
• ISBN: 1-118-82433-4; 1-118-82440-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910453701503321
• Lo trovi qui: Univ. Federico II