Maximize your social : one-stop guide to building a social media strategy for marketing and business success / / Neal Schaffer
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| Autore: |
Schaffer Neal
|
| Titolo: |
Maximize your social : one-stop guide to building a social media strategy for marketing and business success / / Neal Schaffer
|
| Pubblicazione: | Hoboken, New Jersey : , : Wiley, , 2013 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (224 pages) |
| Disciplina: | 658.8/72 |
| Soggetto topico: | Branding (Marketing) |
| Customer relations | |
| Information technology - Management | |
| Social media | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments. |
| Sommario/riassunto: | Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. |
| Titolo autorizzato: | Maximize your social |
| ISBN: | 1-118-75668-1 |
| 1-118-75663-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910452546303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |