The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
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| Autore: |
Allen Judy <1952->
|
| Titolo: |
The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
|
| Pubblicazione: | Mississauga, Ont., : J. Wiley & Sons Canada, c2007 |
| Descrizione fisica: | 1 online resource (315 p.) |
| Disciplina: | 659.2 |
| Soggetto topico: | Business entertaining - Planning |
| Public relations | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas |
| Chapter Eight: Benefiting from a Competitive AnalysisChapter Nine: Exceeding Expectations Through Execution; Chapter Ten: Establishing Codes of Conduct and Setting Company Standards; Chapter Eleven: Tracking and Analysing Your Results; Conclusion; Appendix; Index | |
| Sommario/riassunto: | An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the com |
| Titolo autorizzato: | The executive guide to corporate events & business entertaining |
| ISBN: | 1-281-23694-2 |
| 9786611236946 | |
| 0-470-15619-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910451287103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |