Understanding Social Media and Entrepreneurship : The Business of Hashtags, Likes, Tweets and Stories / / edited by Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud

• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
• Edizione: 1st ed. 2020.
• Descrizione fisica: 1 online resource (224 pages)
• Disciplina: 658.421
• Soggetto topico: Entrepreneurship; Internet marketing; Leadership; Online Marketing/Social Media; Business Strategy/Leadership
• Persona (resp. second.): SchjoedtLeon; BrännbackMalin E; CarsrudAlan L
• Nota di contenuto: Chapter 1. Social Media in an Entrepreneurship Context -- Chapter 2. Social Media: Exploring Entrepreneurial Opportunities -- Chapter 3. Social Media and Entrepreneurship—Exploring the Role of Digital Source Selection and Information Literacy -- Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition -- Chapter 5. Exploring the Gendered Nature of Digital Social Networks -- Chapter 6. How is Social Media Adopted by Entrepreneurial Teams?- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context -- Chapter 8. Social Media and Small Entrepreneurial Firms’ Internationalization -- Chapter 9. The Devil on the Entrepreneur's Shoulder - Analyzing the Relationship between Moral Disengagement, Founders’ Motives and Unethical Behavior of Entrepreneurs on Social Media -- Chapter 10.In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms.
• Sommario/riassunto: Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
• Titolo autorizzato: Understanding Social Media and Entrepreneurship
• ISBN: 3-030-43453-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910407719703321
• Lo trovi qui: Univ. Federico II
• Serie: Exploring Diversity in Entrepreneurship, . 2567-7357