Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association
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| Titolo: |
Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association
|
| Pubblicazione: | Hershey, PA : , : Business Science Reference, , [2017] |
| �2017 | |
| Descrizione fisica: | 1 online resource (3 volumes (xxi, 1806, xxxi pages)) : illustrations (some color) |
| Disciplina: | 659.1 |
| Soggetto topico: | Advertising |
| Marketing | |
| Branding (Marketing) | |
| Soggetto non controllato: | Brand equity |
| Brand identity | |
| Crowdsourcing | |
| Customer retention | |
| Digital metrics | |
| Global advertising | |
| New media | |
| Product development | |
| Social media | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Fundamental concepts and theories -- Development and design methodologies -- Tools and technologies -- Utilization and applications -- Organizational and social implications -- Managerial implications -- Emerging trends. |
| Sommario/riassunto: | "This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher. |
| Titolo autorizzato: | Advertising and branding |
| ISBN: | 9781522517948 |
| 9781522517931 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910159445003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
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