Tourism : principles and practice / / John Fletcher [and three others]

• Pubblicazione: Harlow, England : , : Pearson Education Limited, , 2013; ©2013
• Edizione: Fifth edition.
• Descrizione fisica: 1 online resource (643 pages) : illustrations (some color)
• Disciplina: 338.4/791
• Soggetto topico: Tourism
• Persona (resp. second.): FletcherJohn
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover -- Contents -- Guided tour -- Case matrix -- Authors and contributors -- Preface -- Publisher's acknowledgements -- Abbreviations -- 1 An Introduction to Tourism -- Learning outcomes -- Introduction -- Defining tourism -- Tourism as a concept -- A conceptual framework for tourism -- An operational framework for tourism - the tourism satellite account (TSA) -- Conclusion -- Self-check questions -- References and further reading -- Part 1 TOURISM DEMAND -- 2 The Nature of Tourism Demand -- Learning outcomes -- Introduction -- Individual tourism demand -- Market tourism demand -- Conclusion -- Self-check questions -- References and further reading -- 3 Tourism Consumer Behaviour -- Learning outcomes -- Introduction -- The individual decision-making process -- The fundamentals of consumer behavior and tourism -- Energisers and effectors of demand -- Roles and the decision-making process in tourism -- Models of consumer behaviour in tourism -- The buying decision process in tourism -- The way forward -- Conclusion -- Self-check questions -- References and further reading -- 4 Measuring and Modelling Tourism Demand -- Learning outcomes -- Introduction -- Tourism satellite account requirements -- Measurement methods -- Sampling by place -- Administering the sample -- Measuring own price elasticity -- Modelling tourism demand -- Conclusion -- Self-check questions -- References and further reading -- 5 Forecasting Tourism Demand -- Learning outcomes -- Introduction -- An overview of tourism forecasting -- Forecasting methods -- The forecasting problem -- Market planning -- Conclusion -- Self-check questions -- References and further reading -- Part 2 THE TOURISMDESTINATION -- 6 Destinations -- Learning outcomes -- Introduction -- The nature and role of destinations -- Destination trends -- Destination management and marketing -- Conclusion. ; Self-check questions -- References and further reading -- 7 The Economic Impact of Tourism -- Learning outcomes -- Introduction -- Overview -- The generation of economic impacts by tourist spending -- Leakages of expenditure out of the local economy -- The measurement of economic impact -- The multiplier concept -- Types of multiplier -- Methodological approaches -- Weaknesses and limitations of multiplier models -- The policy implications of multiplier analysis -- Conclusion -- Self-check questions -- References and further reading -- 8 The Environmental Impact of Tourism -- Learning outcomes -- Introduction -- Environmental impact -- Environmental impact assessment -- The EIA process -- Environmental auditing -- Environmental action programmes -- Conclusion -- Self-check questions -- References and further reading -- 9 The Socio-cultural Impact of Tourism -- Learning outcomes -- Introduction -- The nature of socio-cultural impacts of tourism -- Approaches to the study of socio-cultural impacts of tourism -- The tourism development process -- The psychological basis of tourism development -- The sociological basis of tourism development -- Some general negative socio-cultural impacts of tourism -- Some specific negative socio-cultural impacts of tourism -- Some general positive socio-cultural impacts associated with tourism -- Methods of measuring the socio-cultural impact of tourism -- Conclusion -- Self-check questions -- References and further reading -- 10 Sustainable Tourism -- Learning outcomes -- Introduction -- Historical background -- Definitions of sustainability in general -- Definitions of sustainable tourism -- Sustainability of tourism -- Sustainability as a strategy -- Climate change and tourism -- Conclusion -- Self-check questions -- References and further reading -- 11 Tourism and Development Planning -- Learning outcomes. ; Introduction -- Tourism and economic development theories -- Integrated planning and development -- Development planning layers -- The tourism development planning process -- Tourism development planning: when it goes wrong -- Conclusion -- Self-check questions -- References and further reading -- 12 Tourism, Crises and Disaster Management -- Learning outcomes -- Introduction -- Natural and man-made disasters and the tourism industry -- Destination risk -- Tourism and terrorism -- Risk perception -- Conclusion -- Self-check questions -- References and further reading -- Part 3 THE TOURISM SECTOR -- 13 Attractions -- Learning outcomes -- Introduction -- The nature and purpose of attractions -- Managing attractions -- Conclusion -- Self-check questions -- References and further reading -- 14 Accommodation -- Learning outcomes -- Introduction -- Accommodation and the tourism product -- Defining the accommodation sector -- The distinctive nature of accommodation -- The management of commercial accommodation -- Sectoral overlap -- Sector origins and the influence of the USA -- Quality issues and grading in the accommodation sector -- The accommodation sector and environmental issues -- Information technology and the accommodation sector -- Human resources and the accommodation sector -- Conclusion -- Self-check questions -- References and further reading -- 15 Events Management -- Learning outcomes -- Introduction -- The historical development of events -- Conclusion -- Self-check questions -- References and further reading -- 16 Intermediaries -- Learning outcomes -- Introduction -- The nature of intermediation -- The role of the retail agent -- The role of the tour operator/wholesaler -- Conclusion -- Self-check questions -- References and further reading -- 17 Transportation -- Learning outcomes -- Introduction. ; Transport as a component of the tourist product -- Components of the transportation system -- Competitor analysis -- Political influences on transport for tourism -- Regulation of competition -- Future trends -- Conclusion -- Self-check questions -- References and further reading -- 18 Public Sector and Policy -- Learning outcomes -- Introduction -- Public policy framework -- Administrative framework -- Impact of the public sector -- Intervention policy -- Conclusion -- Self-check questions -- References and further reading -- Part 4 MARKETING FORTOURISM -- 19 Managing Marketing for Tourism -- Learning outcomes -- Introduction -- What is marketing? -- The evolution of marketing -- Definitions and concepts of marketing -- The differences between marketing and selling -- Different business philosophies -- Marketing orientation -- Tourism as a service product -- Tourism products and risk -- Planning the service encounter -- Quality management -- Management tasks -- The adoption of a marketing orientation -- Criticisms of the marketing concept -- A societal marketing approach -- Conclusion -- Self-check questions -- References and further reading -- 20 Marketing Planning -- Learning outcomes -- Introduction -- What is marketing planning? -- The marketing environment of the organisation -- The purpose of the marketing plan -- Successful planning -- Structure of the marketing plan -- Conclusion -- Self-check questions -- References and further reading -- 21 Marketing Mix Applications -- Learning outcomes -- Introduction -- What is the marketing mix? -- Product -- Price -- Promotion -- Place (distribution) -- The marketing mix revisited: are the four Ps sufficient? -- Destination marketing -- Conclusion -- Self-check questions -- References and further reading -- 22 Information Technology in Tourism -- Learning outcomes -- Introduction. ; Information communication technologies as a business tool -- eTourism: tourism and information communication technologies -- eTourism and the tourism industry sectors -- Conclusion - eTourism and the structure of the tourism industry -- Self-check questions -- References and further reading -- Glossary.
• Sommario/riassunto: In a changing and turbulent environment for tourism, the fifth edition of Tourism: Principles and Practice offers the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such as business tourism, sports and events management and mobile technology and social tourism. Thanks to its engaging writing style and accessible structure, this has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.
• Titolo autorizzato: Tourism
• ISBN: 0-273-75835-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910150216303321
• Lo trovi qui: Univ. Federico II