A critical public relations approach to crisis communication and management : a case study of Malaysia Airlines Flight MH370 disappearance / / Huabin Wang

• Autore: Wang Huabin
• Pubblicazione: Singapore : , : Springer, , [2022]; ©2022
• Descrizione fisica: 1 online resource (239 pages)
• Disciplina: 658.45
• Soggetto topico: Communication in crisis management; Malaysia Airlines Flight 370 Incident, 2014
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Intro -- Foreword -- Preface -- Acknowledgements -- Contents -- Abbreviations -- List of Figures -- List of Tables -- 1 MH370 as a National PR Case: Controversy and Challenges -- 1.1 Introduction -- 1.2 Background of Malaysia Airlines Flight 370 Disappearance -- 1.3 Outline of the Incident: Critical Moments of the MH370 Crisis -- 1.4 Malaysia's Government Image, Patronage Politics, and Airline Governance -- 1.5 Initial Media Representations: A Cooperative yet Inefficient Searcher -- 1.6 The MH370 Controversy: Professionalism, Transparency, and Diplomacy -- 1.7 Influence of MH370 Controversy: Malaysia in PR Challenges -- 1.8 Significance of the Research: Discourse, Crisis, and PR Practice -- 1.9 Research Aims and Research Questions -- 1.10 Organisation of the Book -- References -- 2 PR Research on National Crises: National Image and Crisis Response -- 2.1 Introduction -- 2.2 (Political) Public Relations, Key Stakeholders, and Social Agents -- 2.3 An Overview of National Image -- 2.3.1 Definition of National Image -- 2.3.2 Fundamental Aspects of National Image -- 2.3.3 Notions of and Differences Between Image, Reputation, and Identity -- 2.4 PR Issues for a Nation: National Crisis, Image, and Recovery -- 2.4.1 Crisis and National Crisis in the PR Context -- 2.4.2 National Image as One Crucial PR Concept -- 2.4.3 Crisis Happening, Image Rebuilding, and National Recovery -- 2.5 Previous Studies of Airline Incidents as (National) Crises -- 2.5.1 Contemporary Politics: Conspiracy as Instances of Disaster Response -- 2.5.2 Journalism Practice: Reflection of Media and National Differences -- 2.5.3 Image Repair: PR Strategies in (National) Airline Crisis Communication -- 2.6 MH370 (and Malaysia) as a Case of Crisis Communication and Management -- 2.7 MH370 and PR Perspective: Crisis Response and Image Repair as Material Action. ; 2.7.1 Crisis Recognition and Response as Part of Communication Process -- 2.7.2 National Image Repair and Situational Crisis Communication -- 2.8 MH370 and CDS Perspective: Discourse and Communication as Social Practice -- 2.8.1 Introduction to Critical Discourse Studies -- 2.8.2 CDS Research on National Image and Crisis Representation -- 2.8.3 Fairclough's Three-Dimensional Model for Discourse and Social Change -- 2.9 An Integrated Approach to Analysing Crisis Response and Image Rebuilding -- 2.9.1 A Historical Review of Critical Investigation into PR Research -- 2.9.2 Integrating PR and CDS I: Framing a Crisis Through Media Discourse -- 2.9.3 Integrating PR and CDS II: Negotiating Responses in Institutional Discourse -- 2.9.4 Integrating PR and CDS III: Identifying Ideologies of Management Practice -- 2.9.5 Towards a Critical PR Approach to Crisis Response and Image Rebuilding -- References -- 3 Theoretical Framework, Research Methodology, and Data -- 3.1 Introduction -- 3.2 Theoretical Framework and Feasibility of the Research -- 3.3 Introduction to Research Methodology -- 3.4 Systemic Functional Grammar -- 3.5 Transitivity -- 3.5.1 Introduction -- 3.5.2 Material Process -- 3.5.3 Mental Process -- 3.5.4 Relational Process -- 3.5.5 Verbal Process -- 3.5.6 Behavioural Process -- 3.5.7 Summary -- 3.6 Appraisal -- 3.6.1 Introduction -- 3.6.2 Attitude -- 3.6.3 Engagement -- 3.6.4 Summary -- 3.7 Social Actor -- 3.7.1 Introduction -- 3.7.2 Inclusion and Exclusion -- 3.7.3 Activation and Passivation -- 3.7.4 Genericisation and Specification -- 3.7.5 Nomination and Categorisation -- 3.7.6 Summary -- 3.8 Crisis Response Strategies -- 3.8.1 Introduction -- 3.8.2 Denial Posture -- 3.8.3 Diminishment Posture -- 3.8.4 Rebuilding Posture -- 3.8.5 Bolstering Posture -- 3.8.6 Restructuring Posture -- 3.8.7 Summary -- 3.9 Data Collection -- 3.9.1 Time of Production. ; 3.9.2 Data Sources -- 3.9.3 Data List -- 3.9.4 Data Collection Process -- 3.9.5 Data Coding and Selection Criteria -- References -- 4 Crisis Framing and Image Restoration: National Media Representations of Malaysia's Image in the MH370 Disappearance -- 4.1 Introduction -- 4.2 Period One: Immediate Response -- 4.2.1 National Media Representations of MAS-Related Social Actors -- 4.2.2 National Media Representations of GOV-Related Social Actors -- 4.3 Period Two: SAR Operation and Investigation -- 4.3.1 National Media Representations of GOV-Related Social Actors -- 4.4 Period Three: Discovery of the First Debris -- 4.4.1 National Media Representations of GOV-Related Social Actors -- 4.5 Period Four: Final Suspension -- 4.5.1 National Media Representations of GOV-Related Social Actors -- 4.6 Summary -- References -- 5 Communication Practice and Institutional Power: Discursive Representations of Crisis Response in the MH370 Disappearance -- 5.1 Introduction -- 5.2 Period One: Immediate Response -- 5.2.1 Neutralising the Loss or Downplaying the Impact as a Corporate Action -- 5.2.2 Negotiating the Attribution of Responsibility as Another Corporate Action -- 5.2.3 Foregrounding the Emotions and Leadership Roles as All-Round Support -- 5.2.4 Boasting of Positive Traits Among General Stakeholders as a Verbal Action -- 5.2.5 Summary: Managing the Immediacy with a Large Degree of Ambiguity -- 5.3 Period Two: SAR Operation and Investigation -- 5.3.1 Rationalising the Loss or the Impact as a Corporate Action -- 5.3.2 Arguing for the Professionalism of MAS as the National Carrier -- 5.3.3 Foregrounding Shared Identities and Legal Arrangement as Airline Support -- 5.3.4 Boasting of the Unwavering Commitments Fulfilled by Stakeholder Groups -- 5.3.5 Clarifying the Loss and/or Reducing the Impact as a Government Action. ; 5.3.6 Arguing for the Credibility of GOV During the Investigation Process -- 5.3.7 Boasting of the Positive Traits and Contributions as Another Action -- 5.3.8 Summary: Maintaining Perceived Control in a Prolonged Process -- 5.4 Period Three: Discovery of the First Debris -- 5.4.1 Validating the Loss or Reducing the Impact as a Joint Practice -- 5.4.2 Foregrounding the Emotions and National Solidarity as Collective Support -- 5.4.3 Boasting of the Commitments by MAS, GOV, and Other Groups -- 5.4.4 Summary: Measuring the Level of Breakthrough(s) in a Joint Practice -- 5.5 Period Four: Final Suspension -- 5.5.1 Finalising the Loss or Negative Impact of MH370 as a Government Action -- 5.5.2 Maintaining the Least Attribution of Responsibility as Another Action -- 5.5.3 Summary: Mastering the Partial Truth of the Crisis as a Redefined Conclusion -- 5.6 Summary -- References -- 6 Discussions and Implications: Discourse and PR Practice -- 6.1 Introduction -- 6.2 Media Discourse, Crisis Framing, and Image Restoration -- 6.2.1 Corporate Image in the MH370 Crisis: MAS as National Carrier of Malaysia -- 6.2.2 Government Image in the Crisis: Representing the Establishment -- 6.2.3 Summary -- 6.3 Institutional Discourse, Crisis Response, and Communication Actions -- 6.3.1 Use of Crisis Response Strategies in the MH370 Crisis: A Summary -- 6.3.2 Restructuring as a New Posture in the MH370 Crisis -- 6.3.3 Linguistic Realisations of Crisis Response Strategies -- 6.3.4 Summary -- 6.4 PR Implications Based on Malaysia's Crisis Communication and Management -- 6.4.1 Corporate Performances of MAS as National Carrier -- 6.4.2 Political Behaviour of GOV Constituting the Malaysian Establishment -- 6.4.3 Summary -- 6.5 Contributions of a Critical PR Approach to Crisis Communication and Management -- 6.5.1 Relationship Between Discourse, Crisis, and Communication Practices. ; 6.5.2 Media Discourse, Institutional Discourse, and Ideological Impact -- 6.5.3 Communication Power, National Recovery, and Identity -- 6.6 Conclusion -- References -- Appendices -- Appendix A: List of News Texts from Bernama -- Appendix B: List of Media Statements from Malaysia Airlines -- Appendix C: List of Media Statements from the Malaysian Establishment -- Appendix D: List of Interim Statements and Safety Investigation Report from Malaysian ICAO -- Appendix E: List of MH370 Ministerial Tripartite Meeting Joint Communiques.
• Titolo autorizzato: A Critical Public Relations Approach to Crisis Communication and Management
• ISBN: 9789811962585; 9789811962578
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910619273803321
• Lo trovi qui: Univ. Federico II
• Serie: M. A. K. Halliday Library functional linguistics series.