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Digital Gaming and the Advertising Landscape / Teresa de la Hera



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Autore: Hera Teresa de la Visualizza persona
Titolo: Digital Gaming and the Advertising Landscape / Teresa de la Hera Visualizza cluster
Pubblicazione: Baltimore, Maryland : , : Project Muse, , 2020
©2020
Descrizione fisica: 1 online resource (208 pages) : color illustrations
Disciplina: 338.4/77948
Soggetto topico: Video games - Economic aspects
Video games industry
Electronic games - Marketing
Soggetto genere / forma: Electronic books.
Soggetto non controllato: Advergames, persuasive games, advertising, entertaining persuasive communication
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index
Sommario/riassunto: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
Titolo autorizzato: Digital Gaming and the Advertising Landscape  Visualizza cluster
ISBN: 90-485-3867-X
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 996312639503316
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Serie: Games and play (Amsterdam, Netherlands)