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Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results



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Autore: Sfr Visualizza persona
Titolo: Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results Visualizza cluster
Pubblicazione: [Place of publication not identified], : Jossey Bass Imprint, 2013
Descrizione fisica: 1 online resource (46 pages)
Disciplina: 658.15224
Soggetto topico: Direct-mail fund raising - Handbooks, manuals, etc
Nonprofit organizations - Finance
Fund raising
Persona (resp. second.): StevensonScott C
Note generali: Bibliographic Level Mode of Issuance: Monograph
Nota di contenuto: Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet.
Sommario/riassunto: Originally published by Stevenson, Inc. , this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.
Titolo autorizzato: Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results  Visualizza cluster
ISBN: 1-118-70435-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 996218674203316
Lo trovi qui: Univ. di Salerno
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