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Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler



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Autore: Kotler Philip Visualizza persona
Titolo: Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler Visualizza cluster
Pubblicazione: Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019]
©2019
Descrizione fisica: 1 online resource (196 pages)
Disciplina: 320.011
Soggetto topico: Common good
Public interest
Social action
Nota di contenuto: Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
Titolo autorizzato: Advancing the Common Good  Visualizza cluster
ISBN: 979-82-16-04254-9
1-4408-7245-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910822150603321
Lo trovi qui: Univ. Federico II
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