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Autore: |
Kotler Philip
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Titolo: |
Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler
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Pubblicazione: | Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019] |
©2019 | |
Descrizione fisica: | 1 online resource (196 pages) |
Disciplina: | 320.011 |
Soggetto topico: | Common good |
Public interest | |
Social action | |
Nota di contenuto: | Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good? |
Titolo autorizzato: | Advancing the Common Good ![]() |
ISBN: | 979-82-16-04254-9 |
1-4408-7245-7 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910822150603321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |