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Effective media communication during public health emergencies : a WHO field guide



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Titolo: Effective media communication during public health emergencies : a WHO field guide Visualizza cluster
Pubblicazione: Geneva, : World Health Organization, 2005
Edizione: 1st ed.
Descrizione fisica: ii, 53 p
Disciplina: 362.101
Soggetto topico: Communication in public health
Communication in emergency medicine
Emergency medical services - Public relations
Disaster medicine - Public relations
Health planning - Public relations
Communication policy
Health in mass media
Communication in public administration
Mass media
Note generali: Bibliographic Level Mode of Issuance: Monograph
Nota di contenuto: Intro -- CONTENTS -- STEP 1: Assess media needs, media constraints, and internal media-relations capabilities -- STEP 2: Develop goals, plans and strategies -- STEP 3: Train communicators -- STEP 4: Prepare messages -- STEP 5: Identify media outlets and media activities -- STEP 6: Deliver messages -- STEP 7: Evaluate messages and performance -- ANNEXES.
Sommario/riassunto: Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support, calm a nervous public, provide much-needed information, encourage cooperative behaviors, and help save lives.This handbook presents an integrated, principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication programme, identifying and reaching target audiences, media interviews, avoiding traps and pitfalls, and preparing key messages. It is designed to improve those skills needed for preparing and delivering public health messages during an emergency. It will be useful to public health and government officials, senior managers in public and private sector organizations, hospital managers, public information officers, and experts responsible for communicating with the media.
Titolo autorizzato: Effective media communication during public health emergencies  Visualizza cluster
ISBN: 9786610953271
92-4-068192-2
1-280-95327-6
1-280-84158-3
9786610841585
92-4-068216-3
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910820219103321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Nonserial Publication