American Wheels, Chinese Roads [[electronic resource] ] : The Story of General Motors in China
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| Autore: |
Dunne Michael J
|
| Titolo: |
American Wheels, Chinese Roads [[electronic resource] ] : The Story of General Motors in China
|
| Pubblicazione: | Chichester, : Wiley, 2011 |
| Descrizione fisica: | 1 online resource (250 p.) |
| Disciplina: | 338.476292 |
| 338.76292220951 | |
| Soggetto topico: | Automobile industry and trade -- China |
| Corporations, Foreign -- China | |
| General Motors Corporation | |
| Automobile industry and trade - China | |
| Corporations, Foreign - China | |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | American Wheels Chinese Roads: The Story of General Motors in China; Contents; Acknowledgments; Introduction; Part One: Rules of the Chinese Road; 1: Scaling New Heights; 2: Many Detroits; 3: Getting a Foothold-In Quicksand; 4: The Back Door; 5: The Hook; 6: A Reality Show; Part Two: Pole Position, Yellow Flags; 7: The Kit Price; 8: Putting Shanghai First; 9: Signing the Deal; 10: Two Sons; Part Three: Negotiating the Obstacle Course; 11: The Launch; 12: Fiefdoms; 13: Paper Cups; 14: The Cherry Surprise; 15: Porsches and Sweet Potatoes; 16: Getting Their Arms Around China |
| Part Four: Quick Acceleration, Then a Tight Corner 17: The Best and Worst of Times; 18: Miniature Vehicles; 19: A Chill Wind; 20: The Favor; Part Five: The End of the Beginning; 21: A Memory Palace; 22: The Great Tide; 23: Electric Cars and Elevators; Conclusion: The End of the Beginning; Index | |
| Sommario/riassunto: | How could one company-General Motors-meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM's subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains. No small part of GM's success in China springs from its management of shifting business and political relationships. |
| Titolo autorizzato: | American Wheels, Chinese Roads |
| ISBN: | 0-470-82865-X |
| 1-280-75865-1 | |
| 9786613678003 | |
| 0-470-82864-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910814884703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |